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ADVICTUS

A Sports-related Growth Studio

Together We Win
A new way of thinking about accelerating SMEs’ growth.
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INTRODUCTION
We don’t just advise, we embed. We partner with high-potential SMEs to unlock growth, strengthen operations, and build long-term value.

Our model combines strategic execution, athlete ambassadors, and access to world class experts and capability partners. Our ecosystem always aligns all partners' success with the businesses we support.

Together We Win.
WHAT WE DO
Partners in Progress,
United for Change
Businesses
Small and medium businesses (SMEs) often lack the investment, access to networks, and all the expertise needed for growth. This type of top-tier support is not only unaffordable, but often purely transactional. As a result, many owners’ ambitions remain unrealised.

But what if there was a better way, one where real partnership unlocked lasting mutual success?
Athletes
Athletes dedicate their lives to excellence, yet businesses and learning opportunities during and after their careers are limited. This can lead to financial challenges once the spotlight fades. Too often, support for life beyond sport is insufficient.

But what if career transition was just the beginning of a new chapter, and support was offered throughout it?
Communities
Communities are often left on the sidelines, overlooked and disconnected from real opportunity. Local talent and ambition go untapped, people go unnoticed, and aspiration is stifled before it can grow.

But what if communities could share in the growth and pride of success?

Features That
Build Success

APPROACH
Our unique approach empowers businesses, athletes, and communities to thrive through practical support, commercial partnerships, and a commitment to progress that delivers value for all.
Enduring Commitments
Not transactions. We’re with you for the long haul — building partnerships that last, not just delivering one-off solutions.
True
Partnerships
Based on mutual risk, reward, and unified interests. Our success is tied to yours; everyone plays their part and owns the outcome.
Multiplied
Network
Our partners help each other grow — unlocking opportunities that no one could achieve alone.
Access to Experts
Benefit from a world-class network of specialists, operators, and advisors, there to help where you need it most.
OUR TEAM

Founders

Alex Lee
Founder & CEO
“AdVictus was born of my passion for helping companies and people thrive. It’s where we do what we love, change lives, and build true partnerships and futures.”
Chartered Management Consultant, former associate partner, with 15 years FTSE 100 / Fortune 500 / SME, cross-industry, multi-disciplinary, global experience.

Experience includes Board level strategy and execution, business architecture, operational and programme turnaround, technology deployment / recovery, commercial, and growth realisation.

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Nathan Thompson
‍Co-Founder & Chief of Partnerships
"AdVictus lets me turn advocacy into action. We help prepare athletes for post-career while accelerating SMEs’ growth through hands-on support.”
Professional footballer for 15+ years and 400+ games. Known for deep relationships with key stakeholders across multiple clubs, athletes, sporting areas, and sport adjacent companies.
‍
Experience includes Portsmouth FC (Cup Final – Winners, Wembley), Swindon Town FC (Captain), Peterborough United (Promotion to EFL Championship), Stevenage FC, and Milton Keynes Dons.

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GROWTH STUDIO TEAM

Advisory Board & Experts

Doug Brown
Advisory Board Member
Data, AI & Professional Services
Muna Khan
Advisory Board Member
Growth & Technology
David Thompson
Advisory Board Member
Sport Operations
Wendy Richardson
Advisory Board Member
Strategic Procurement / Contracts
James Wood
Advisory Board Member
Branding & Marketing
Stephen Webb
Advisory Board Member
Government Relations, Comms & Finance
Paul Kaczmar
Advisory Board Member
Governance & Risk
Peter Lee
Advisory Board Member
Applied Learning & Development
Gonçalo de Menezes
Advisory Board Member
Athlete Activation & Sports Tourism
GET IN TOUCH

Contact Us

Want to grow your SME, prepare your future, or explore our opportunities?
‍
We’re here to help you take the next step.

‍Email: enquiries@AdVictus.uk
Phone: +44 (0) 207 100 9776
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Together we Win.

A sports-related growth studio.
Our new way of thinking about accelerating SMEs’ growth.
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